How Small Business Website Design Can Integrate Web Development And SEO
Why Mix SEO And Web Development?
Web Development Services is necessary to engage users and generate interest, while search engine optimization is needed to make sure that the website gets noticed. However, the principles of both SEO and website design tend to clash because the web designer is more focused on creating an attractive UI, while the SEO expert is more interested in creating a website with content that can be crawled with search engines. The solution is to find design methods and techniques that are capable of satisfying both web development & web hosting services NY. An excellent example is the use of web fonts when creating call-to-action buttons.
Tools Used By Web Designers In West Palm Beach To Mix Web Design And SEO Together
A affordable SEO services USA company wants search engine bots to crawl 'call to action' text, however the bots read call to action buttons as images, hence it registers under the 'alt tag' and the text is not crawled. One solution is to use a combination of web fonts, HTML and CSS to write the font for the call to action buttons. It is possible to optimize text written using web fonts, for example, adding H1 tags thus the text can be crawled with search engines. Another technique for web development is the use of expandable div, this technique allows web designers to create a visually attractive panel for web pages, without sacrificing text content that SEO engineers need for the website.
Expandable div means that content can be hidden from view until a visitor mouses over a particular image or frame. One benefit of using expandable div in web design is that the web pages does not look cluttered but there is plenty of invaluable content, such as long-tail keywords crawled and indexed by search engine bots. However, it may be necessary to change this method for smartphone and mobile users in New York because it is not possible to scroll over content on hand held devices.
Web fonts come from different sources such as Google and Typekit and are an essential part of small business website design for a SEO optimized website because this type of font can be used in images and in decorative style, but can still be crawled by search engine bots. Web fonts provides SEO experts in New York sample opportunities to use keywords where necessary and to properly optimize websites for search engines. Using web fonts comes with other advantages:
A/B testing is done faster
Easier to accommodate multiple languages
Compatible with mobile devices